The Savile Row Bespoke Association and Chivas launched their partnership in style at Sartoria restaurant on Savile Row on Thursday, 10th October.
The master tailors of Savile Row and the deluxe blended Scotch whisky share values and skills that span over two hundred years and they have come together to support and celebrate heritage, modern craftsmanship and style.
The evening saw a stunning salon show of SRBA members’ evening wear (pictured) styled by Tom Stubbs, music courtesy of George Lamb, interactive ‘cutting stations’ demonstrating the intricacy and art of bespoke tailoring and, last but by no means least, a selection of bespoke Chivas based cocktails, including the Chivas Three Piece and the Savile Row Classic (Chivas 12 year old on the rocks).
The official launch of the SRBA and Chivas as ‘Partners in Style’ was the first of a series of events, activities and short films that will be developed by the partners for the delectation of the discerning modern gentleman. The first film in the series was released on 8th October and can be seen here.
Anda Rowland of Anderson & Sheppard and a Director of the SRBA commented: “Our partnership is built on the upholding of shared values and on strong relationships. It is also built around true stories.”
Vicky Wood. Head of Marketing (Champagne, Whisky and Cognac), Pernod Ricard UK said: “We are delighted to launch the partnership with Savile Row Bespoke Association, whose generous commitment to preserving the art of tailoring meets our aim to honour the quality craftsmanship of generations of master distillers who have collectively helped to create the luxurious blends of Chivas 12, 18 and 25 Year Old. We’re excited to collaborate on bringing the partnership between our two unique brands to the attention of the general public and engaging with them through a series of bespoke and stylish events.”
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