As is evident from the many model sheep that are currently on display in the windows of Savile Row Bespoke Association (SRBA) members, October is Wool Month.

An Initiative of The Campaign For Wool, Wool Week (which, actually, now runs until the end of October) is designed to spread the word about the unassailable environmental credentials of wool and its incredible benefits and versatility in fashion, furnishings and everyday life. Indeed, where would we be on Savile Row without the wonderful cloth that is woven from it?

A main aim of The Campaign for Wool is to educate consumers about the global benefits of choosing a natural and biodegradable product. By sharing the incredible stories behind the people, brands and retailers that innovate with wool and directly address issues around textile waste, the Campaign plays an important part in reducing the number of synthetic fibres that are ultimately consigned to landfill.  The key take-away message of Wool Week is that we can all make a difference by switching to wool products and reducing the amount of clothing and other products that we buy.

As The Campaign For Wool’s patron, His Majesty King Charles III, explains: “Wool’s sustainable and biodegradable properties provide a unique natural option for us all to reassess our environmental values and purchases. We need to put nature at the heart of how we operate and to evolve our economic model, putting people and planet at the heart of global value creation. The only limit is our willingness to act, and the time to act is now, and we can all make a difference.”

Pictured, from top to bottom, are window displays at SRBA members Richard James, Norton & Sons, and Richard Anderson.