The Savile Row Bespoke Association is delighted to announce that Chivas, the deluxe blended Scotch whisky, is its new partner.

As a whisky steeped in history and tradition, yet one very much atuned with modern tastes, Chivas was the natural choice to partner the SRBA in protecting and promoting the values of bespoke Savile Row tailoring.

The master tailors of Savile Row and the master blenders of Chivas can both draw on over 200 years of creating bespoke products of unsurpassable quality and they will be combining their skills and knowledge over the oncoming months to devise and share their New Rules for the Modern Gentleman.

Visit chivas.com to discover what matters to the modern gentleman and for exclusive access to bespoke content, competitions and events.