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November 22, 2010
Savile Row at the Savoy

The great Houses of Savile Row and their guests joined James Sherwood at a party in the River Room of the magnificently refurbished Savoy to celebrate the publication of Savile Row: The Master Tailors of British Bespoke.

The book, published by Thames & Hudson, is described as the definitive visual history of the epicentre of men's tailoring and features rare archival material and previously unpublished images alongside specially commissioned photography. It tells how Savile Row has become a global destination and how its skilled tailors have dressed every man of consequence for the past 200 years.

At the party Erik Lorincz, the Savoy's award winning barman unveiled his latest cocktail - The Savile Row Collins. Mark Henderson, Chairman of Savile Row Bespoke toasted the new cocktail, James Sherwood and wool - the Row's vital ingredient.

Savile Row Bespoke would like to thank the Savoy for its outstanding hospitality and the sponsors of the evening: Woolmark International and Tanqueray 10.



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