It was at the beginning of the 19th Century that blending pioneers James and John Chivas, two brothers from Aberdeen in Scotland, first combined different matured whiskies to create a unique ‘house’ character, setting a standard that would be handed down through the generations.

In 1909, Chivas Brothers made distilling history by creating the world’s first luxury Scotch whisky – a 25 year old blend called Chivas Regal. This sophisticated whisky took America by storm and went on to become an international legend. Today, the Chivas range is the epitome of style, substance and exclusivity and includes Chivas 12, 18 and 25 Year Old.

Chivas Regal and Savile Row Bespoke Association have joined together in a unique partnership to celebrate the quality, elegance and finest traditions of modern British Craftsmanship. Our partnership is founded on a shared understanding about what's important, about what really matters, and this is our manifesto. Find out more at www.chivas.com/savilerow